Kaspersky Next: new flagship product line for business includes robust endpoint protection powered by AI capabilities

Islamabad : Kaspersky introduces its new flagship product line ‘Kaspersky Next’ combining robust endpoint protection with the transparency and speed of EDR (Endpoint Detection and Response) alongside the visibility and powerful tools of XDR (Extended Detection and Response). Customers can now choose one of three product tiers tailored to their business requirements, the complexity of their IT infrastructure, and their available resources. 

According to a report from a survey, 52% of companies state security operations are more difficult today than they were several year sago. 41% of respondents believe that the evolving and rapidly changing threat landscape is the key reason behind difficulty in security operation while  20% sighted lack of cyber security skills or staff to keep up with security analytics and operations as key issue.  Amid the constantly evolving cyber threat landscape, it is vital for companies to have a comprehensive cyber security solution they can trust and rely on for effective protection.

As a leading innovative and technological company, Kaspersky is continuously developing its solutions to address all the cyber security requirements of businesses, helping them build up reliable cyber security frameworks. Kaspersky Next is a new line of cyber security products that includes robustend point protection powered by AI capabilities, and goes beyond the classic EPP (Endpoint Protection Platform), bringing together EDR and XDR for corporate customers of any size and industry. As the most advanced and effective cyber security solutions, EDR and XDR help companies to withstand the more prevalent, evasive, and sophisticated attacks, providing businesses with total visibility,control, rapid response and proactive threat hunting. 

Kaspersky Next is deployment-agnostic and allows for both cloud and on-premiseinstallations. Companies can manage it either through a streamlined console to perform corecybersecurity tasks quickly, or via an enterprise-grade console with moregranular controls and advanced monitoring.  The new product line helps companies build crucial cybersecurityfunctions, to provide robust protection against  ransomware,malware and data breaches, and avoid infrastructure penetration throughBusiness Email Compromise, supply chain attacks, exploits and other vulnerabilities. KasperskyNext includes multiple automation features such as cloud monitoring andblocking, vulnerability and patch management, IoC (Indicator of compromise)scan and playbooks that help businesses not only to support the effectivedetection and remediation of complex and new threats, but also to significantlyreduce the burden on cybersecurity teams by minimizing the number of routinecybersecurity tasks.  

KasperskyNext EDR Foundations provides powerful endpoint protection that identifiesand neutralizes threats before they can harm business processes. Flexible,straightforward security controls and built-in IT scenarios enable hands-offoperation and let companies customize their security policies to suit their uniqueneeds. This solution is recommended for companies where information security isperformed by IT departments. 

Kaspersky Next EDROptimum provides strong endpoint protection with essential EDR functionality, advancedcontrols, patch management and cloud security. Threat visibility, investigationand response are guided to help businesses deflect attacks rapidly and withminimal resources. This solution is recommended for companies with smallinformation security teams. Kaspersky Next XDR Expert aggregates, analyzes andcorrelates data from various sources across an organization’s IT infrastructure,providing real-time visibility and deep insights into evolving cyber risks todeliver advanced threat detection and automated response. It’s the robustcybersecurity solution that can also integrate with third-party vendors. Thissolution is recommended for companies with experienced cybersecurity teams or SecurityOperations Centers (SOC). 

KasperskyNext is a part of the company’s B2B product ecosystem and it is designed to bedirectly compatible with other Kaspersky solutions and services. With the growingdemand for more comprehensive cybersecurity protection, companies can also easilymigrate from one tier to another depending on their current cybersecurity requirements. 

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